I believe
that it is legitimate to suggest that these satirical news channels are in fact
considered a mainstream form of “culture jamming.” As the textbook says, “The
objectives of culture jamming often include consciousness raising (raising
awareness of social and political issues) as well as using the media to criticize
the media and dominant culture” (O’Shaughnessy & Stadler, 2012, p. 214).
Shows such as the Rick Mercer Report have raised awareness for many different
social and political issues locally, nationally, and globally. Although some
people may believe that these shows cross the line at times, as they often tend
to criticize certain issues, they are very informative and bring light to news
reports.
Chapter
14 states that, “Culture jamming techniques can also be used simply to be
clever or funny, without a political or critical motives” (O’ Shaughnessy &
Stadler, 2012, p. 214). As mentioned, this type of news does not always educate
people on different issues in the world, but rather make people aware of
different community events, organizations, sports, etc. in a humorous and
original way. I have a personal connection with The Rick Mercer Report show as
he did a segment on the importance of Women’s Fastpitch at the University level
in Ontario. This segment was meant to bring awareness to the sport, as a
majority of the teams were not being recognized by their University and it is
not considered a varsity sport. Members from my Brock softball team were
featured during the segment, along with those from other Universities.
I
believe many people are drawn to these types of shows, as they are humorous –
they are not as dry and boring as traditional news programs, they are
inclusive, creative, and relatable to many. I believe that they are definitely
a useful addition to the public spear, as they provide a different insight to
world events and issues in different ways than traditional news programs do.
You can tell from the mass number of viewers that people enjoy satirical news,
and I believe it will continue to be popular for a long time.
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